Reliance Jio is one of India’s largest network providers whose marketing and business strategy took the world by storm. It has played a significant impact in revolutioni

Marketing the Brand’s Vision

Jio is not just a regular service provider. Under the able leadership of Mr. Mukesh Ambani, the brand focuses on marketing its vision rather than its services. The company faced backslashes when it came up with the idea of 5G.

To tackle this situation, the brand uses effective marketing communication mediums and conveyed how this step will help in developing the country. The brand mentioned how 5G will bring a digital revolution and how businesses will get benefits out of it on its ads.

Delivering Jio Sims for Free

To tap into the market and turn everyone into its paying customers, Jio’s marketing strategy includes delivering Jio sims right to the consumer’s doorstep for free. By doing this, the company aims to provide hassle-free Jio experience to its customers and give a hint that users don’t have to go anywhere to avail of Jio’s services. This is something that no one did in the market before resulting in a big hit for Jio.

Introducing Festival Offers

As a telecom brand, Jio’s marketing strategy includes launching of festival offers where the company slashes its service prices for a little time. This gives customers a push to buy limited-time plans and save money with deals by Jio.

Robust ORM 

The company’s social handles are super active on social media platforms and they leave no chance for customer satisfaction. Reliance Jio’s social media channels actively reply and address to customer’s grievances and try to resolve them as quickly as possible to ensure customer satisfaction.

These are the strategies that Jio implements to create and establish a strong presence in the minds of customers which results in consumers developing a sense of trust element in the company.

Jio Marketing Strategy: Jio’s Business Strategy Analysis

Reliance is a massive company, and so are the scales of business strategies employed by the company. We have conducted further research and identified where Reliance could have improved Jio’s business strategy. So let’s go through the business strategy of Jio.

• Market entry:

The market entry “strategy” did not work out well, as expectations were high for Reliance Jio due to its late entry on the other hand Breaking established and strong opponents like Airtel and Vodafone with descriptive technology grounded into the hearts of customers was not less than a “herculean task”.

• Consumer loss:

Withdrawal of free services brought a downfall in its users. The decline of the customer base for Reliance Jio in 2019 was mainly due to the start of charging customers for voice calls. According to TRAI, there were almost 87 million inactive users. Anyhow now it has offered a free voice call around domestic places.

• Customer complaints: 

In December 2019 Reliance Jio made a joint venture with JioMart.

JioMart is an Indian online grocery delivery service. A joint venture means two individual firms join together to gain positive synergy. Hence both advantages and disadvantages are supposed to be faced by both firms.

Customers expect different things from joint ventures and when the level of expertise is not met with the investment it eventually brings downfall with an increase in disappointments. The JioMart customer faced issues relating to a dissatisfied customer base, quality of the product, and prepaid orders but not delivered leaving a bad impression when addressed over a social platform like Twitter.

If you want to know more about Jio and discover things you didn’t know about your telecom operator- Reliance Jio, then we suggest you check out this video to gain an understanding of how Jio become one of the top telecom operators in India

Conclusion

Reliance Jio has a strong presence in the telecom market and shows no sign of bowing down to its competition any time soon. The expansionary and growth marketing strategy enabled Jio to gain such dominance. Furthermore, Jio’s entry into various newer projects such as Jio Fiber, and Jio Postpaid, will lead to a diversified and stronger control over the market share held by Jio, which is already more than 35%.

Jio has done a great implementation of its influencer strategy as well as its partnership with famous brands. Overall, Reliance Jio has made the greatest impact on bringing about the digital revolution in India.